How should a highly configurable product or customised product be structured?
a car or a sofa) or even just configurable product sets or bundles. trainers on NIKE ID), a fully built / modular item (e.g. These are notoriously hard to position online, as there are generally lots of options, several steps, variable compatibility and then often additional complexity around pricing and availability.Įxamples of product builders could include a personalised product (e.g. So, I would say a product builder is essentially an advanced configurable product (although not always structured that way from a back-end perspective) with a number is customisable aspects or components. custom vs standard product types vs third party solutions) and then also look at really good examples, in each of these areas. In this article, I’m going to provide recommendations on approaching the UX side (including on mobile, which is critically important), talk about different routes (e.g.
Product customisation, building or personalisation and generally more advanced configuration has become a big trend over the last few years – and getting the design and UX right is critically important, as it’s not simple and often requires a number of steps and aspects. These types of products can also be very engaging and generally a really nice user experience vs purchasing items separately. Over the last few months, we’ve been working with a number of eCommerce clients on creating, simplifying and optimising product builders and product configuration processes – with this being a key part of their business and an opportunity to drive improvement in conversion rates and AOV, most notably.
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